Dial a "Model" for $5.99 (Reuters)

To play the avatar-based game, players select a virtual version of their favorite and least favorite contestants from the CW Network's popular reality series and interact with them as if they were advancing their modeling careers.

The game also includes a viral, player-to-player component, where users can send their avatar to another user's cell phone, where that user can then guide that contestant.

It is available for download in the United States for $5.99 to Cingular and Sprint users -- depending on their cell phone -- at http://www.cwtv.com and http://www.botme.com or by sending a text message to a five-digit number advertised through commercials on the CW. It's compatible with most mobile phones, though the level of functionality can vary among wireless devices.

Reuters/Hollywood Reporter