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As a result, when it came time for the major studios to
carve up the pie, there were plenty of healthy slices to go
around. For the first time ever, five studios crossed the $1
billion mark with their domestic tallies, led by Paramount
Pictures with $1.49 billion. The studio benefited mightily from its 2005 acquisition of
DreamWorks, which contributed such early hits as "Norbit"
($95.3 million) and "Blades of Glory" ($118.2 million).
Paramount got a $321 million shot of adrenaline by distributing
DreamWorks Animation's "Shrek the Third." By the Fourth of July
weekend, the $319.1 million-grossing "Transformers," a
DreamWorks/Paramount co-production, assured the Melrose Avenue
studio's eventual victory. The only studio to boast two $300
million-plus grossers, Paramount claimed a market share of 15.5
percent, up from its fifth-ranked 2006 share of 10.4 percent. Warner Bros., which dipped to an uncharacteristic fourth
place in market share in 2006, bounced back to second thanks in
part to "Harry Potter and the Order of the Phoenix" ($292
million), the second-best domestic grosser in the series.
Additional fantasy in the form of "300" ($210.6 million) and "I
Am Legend" ($206 million to date) fueled the flames. For the
year, the studio earned $1.42 billion with a 14.7 percent
share, up from 11.6 percent in 2006. Disney (No. 3, $1.36 billion) and 2006 champ Sony (No. 4,
$1.24 billion) relied on the tried and true with respective
threequels "Pirates of the Caribbean: At World's End" ($309.4
million) and "Spider-Man 3" ($336.5 million), the year's No. 1
movie. Both lost market share. Disney, which sharpened its focus on family-friendly fare,
enjoyed a late hit with "National Treasure: Book of Secrets"
($143 million to date). Its market share fell to 14.1 percent
from 16.1 percent in 2006, when it ranked No. 2. Sony found a couple more $100 million grossers in "Ghost
Rider" and "Superbad," and the studio's Screen Gems label
delivered admirable returns from such movies as "Stomp the
Yard" ($61 million) and "Resident Evil: Extinction" ($51
million). Its market share slid to 12.9 percent from 18.6
percent. Universal rose one place to No. 5 as its market share
jumped to 11.4 percent from 8.7 percent. "The Bourne Ultimatum"
($227.4 million) built on the success of its predecessors,
while the studio also found lucrative laughter in "Knocked Up"
($148.7 million) and "I Now Pronounce You Chuck & Larry"
($119.7 million). D'oh! Fox slid three places to No. 6, and its market share
dropped by almost a third to 10.5 percent. Thanks to holiday
audiences' warm embrace of "Alvin and the Chipmunks" ($154
million to date), Fox squeaked into the billion-dollar club
with $1.1 billion. Its top release was "The Simpsons Movie"
($183.1 million). As they did in 2006, New Line and MGM brought up the rear,
with respective shares of 5.1 percent and 3.8 percent, both
about double from the year before. Reuters/Hollywood Reporter |