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American Greetings Corp. CEO Zev Weiss says Swift's abilities as a storyteller and songwriter make her a natural for writing cards that will appeal to all ages. The Cleveland-based company said Tuesday that cards, gift wrap, stationery, online greetings and other related products overseen by Swift will begin appearing in the spring. Terms of the deal were not disclosed. In a statement, Swift calls the opportunity to write and design greeting cards "a wonderful experience." The 19-year-old Swift, who was named the 2009 CMA entertainer of the year, says she has always been fascinated by feelings and how people express them. On the Net: http://www.americangreetings.com/ |
